Virtualizing the cloud
We're on a mission to let any development team leverage any cloud infrastructure as if it were one.
Before founding Control Plane, Doron Grinstein spent years as a Chief Software Architect at Disney, SAP, Dell, and VMware, building infrastructure meant to help teams ship fast. It rarely did. On every project, the same Ops plumbing got rebuilt from scratch — networking, identity, TLS, observability, scaling. Brilliant engineers spent their days re-wiring the house just to plug in the TV.
The deeper problem was fragmentation. Most companies don't run on one cloud; they run on a pile of substrates — bare metal, VMs, hand-maintained clusters, managed Kubernetes, serverless — stitched together with brittle glue and drifting apart every week. VMware had tamed a version of this a layer down, virtualizing hardware into resources you could manage as one. Doron wanted to do the same for every layer of the cloud: virtualize the whole matrix into one cloud you could actually manage. He left VMware in 2019 to build it, recruiting engineers — including CTO Dan Wilson — who'd fought the same problem for years.
The result is Control Plane. It lifts every substrate to one abstraction — a region of your Global Virtual Cloud — so a bare Linux box behaves exactly like a managed cloud region. Deploy a workload once and it runs across any combination of clouds and hardware, while Control Plane handles routing, identity, TLS, observability, and failover. Run applications wherever they make the most sense: close to users, close to data, or near available GPU capacity.
What VMware did for the server, Control Plane does for the cloud.
Our team
Our core values
Eleven principles that shape how we build Control Plane — and how we work with each other, our customers, and our partners.
01
Team comes first
We love our customers and investors, but our team is our family! We couldn't do anything without our squad. We'll do almost anything to make our customers happy, while maintaining our team's well-being, always, so we can delight our customers.
02
Earn trust and be inclusive
Trust is key to building strong relationships, so we keep it real by being honest, transparent, and respectful. We're all about creating a diverse and inclusive work environment where everyone feels valued, heard, and supported.
03
Customer obsession
Our customers are our top priority, right after the health and happiness of our team. We're all about exceeding expectations by understanding their needs, delivering innovative solutions, and providing exceptional support.
04
Take ownership
We want our team to take charge and act like entrepreneurs. We empower our people to make decisions and take initiative, creating a culture that promotes innovation, growth, and long-term success.
05
Speak your mind
Communication is the foundation of success, so we encourage everyone to share their ideas, concerns, and feedback without fear of judgment. We believe in honest and constructive conversations that drive growth and improvement.
06
No politics
We're all about fairness, equality, and mutual respect. We value our team's skills, expertise, and contributions, creating a politics-free work environment. We give credit where credit is due.
07
Insist on excellence
We're all about pursuing excellence in everything we do, from product development to customer service. We hold ourselves and each other accountable for maintaining the highest standards in quality, performance, and integrity.
08
Think big and be bold
We encourage bold thinking and embrace ambitious goals. We challenge the status quo and seek out new ideas that can transform the cloud computing industry. Let's take calculated risks and change the game!
09
Never stop learning
We value continuous learning and personal growth. Stay curious, ask questions, and explore new ideas to stay ahead of the competition.
10
Think long-term
We make decisions based on long-term value and invest in our future success. We're in it for the long haul, so let's focus on the big picture to navigate challenges and capitalize on opportunities.
11
Take action
We're all about being nimble and agile, making informed decisions and taking calculated risks. Let's embrace a culture that values action over inaction!
By embracing these values, Control Plane aims to create a thriving work environment that nurtures innovation, supports personal and professional growth, and drives our mission to revolutionize the cloud computing industry.
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